Print, Advertising - Roadmaster Bicycle

 
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Print, Advertising - Roadmaster Bicycle
Print, Advertising - Roadmaster Bicycle
Print, Advertising - Roadmaster Bicycle
Print, Advertising - Roadmaster Bicycle

Print, Advertising - Roadmaster Bicycle

Object number2014.014.01
Date1957
Associated LocationLittle Rock, Arkansas
MediumPaper, Ink
Dimensions13 1/4 × 10 1/4 in. (33.7 × 26 cm)
Credit LineOld State House Museum Collection
Terms
    DescriptionA print distributed to advertise for the 1957 AMF Roadmaster bicycle. American Machine and Foundry was a bicycle company with a manufacturing plant in Little Rock, Arkansas. The color advertisement is located on the lower half of the magazine page and features an illustration of a young boy and a red bicycle. Corresponding text reads:

    "Mount this AMF ROADMASTER Flying Falcon and get set! Get set to roll on your very own version of a flashing sports car. 'Action-Engineering' gives you powerful three-speed gears for jack-rabbit starts...flattening hills...or straightaway cruising. You'll ride safer and more comfortably, too, with action-features like these: double-grip hand and foot brakes, powerful search-beam light, fast, ground-griping 1.75 middleweight tires and racy front luggage carrier. For the power...speed...and safety you need, ride AMF ROADMASTER ...the only bike 'Action-Engineered' for boys who like action. See it at your dealer's soon! MOM & DAD: Ask your AMF ROADMASTER Dealer to demonstrate the safety features of our famous reinforced, electronically welded bike frame. We guarantee it for life! SEND THE COUPON NOW!"
    Status
    Not on view
    Collections